Sachin Tendulkar Retirement

Master Blaster Sachin Tendulkar retirement from one-day cricket will set the stage for a new phase in the life cycle of one of India & most iconic celebrity brands. If his form dipped in the past there few months, many big brands and consumer goods companies fell. Coca-Cola, for example, the legendary cricketer - humble in his prime bowlers of the caliber as its youth icon, but only as a lucky ambassador. Other major brands like ITCBSE, Adidas and Aviva also his ads off the air, even if Canon and Jyothi Labs their contracts renewed, clearly endorsing the views of cricket commentators who said it was probably time for Sachin to hang his gloves. This paper has argued and Sachin has rubbished that much of its advertising and brand endorsement deals are linked to its shape, and the number of years that he stays at the turn up. Tendulkar, who made his introduce for India in 1989, is the country highest paid sportsman for the past two decades. At the moment, Tendulkar is the face of around 17 brands and earn between Rs 5 crore and Rs 8 crore per brand annually. Many of his sponcers contracts expire between now and 2014. Marketing experts and celebrity clients given the feedback about Tendulkar retirement from the shorter form of the game tend to his image as a youth icon to dilute and discourage companies to hire him as their brand ambassador. But he can continue to be an attractive proposition for more mature categories such as banking and financial services. When get through, World Sports Group - the company management Sachin refused to comment. & quot; Sachin will need to reposition itself in the brand space. He could not the cool youth icon requirement for a lot of brands he is involved.

Ahead, more mature categories such as banking or insurance business wants to be associated with him, "said Shailendra Singh, joint managing director of talent management and marketing firm Percept. Banking major RBS ET confirms that his brand deal with Sachin at the moment is unlikely to undergo any change. By Future Brands Santosh Desai, CEO, will change the nature of Tendulkar appeal. Several leading Indian cricketers who have retired in the past few years have seen their endorsements shrink dramatically as companies switched to younger, more promising players like Virat Kohli. But experts say Tendulkar may be an exception. People regard Sachin to any specific brand. He consumer brand India and dividend or pension earned for the fact that his whole life. The only person who can kill his mark Sachin himself, "said the man who led India to its first World Cup win.And now, lot of Tendulkar sponsors standing behind him. Our relationship with Tendulkar remains ... People consider Sachin to any particular brand. He consumer brand India and dividend or pension earned his whole life for the fact that Like Amitabh, his brand value will diminish. he continues to be involved with the bank on several occasions in London, Gurgaon and Mumbai. And said country head of marketing India.

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